Rev. Dr., explain to us how this article in the New York Times supports the Give Up theme:

Using M.R.I. scanners, neuroscientists have now tracked what happens in the politically partisan brain when it tries to digest damning facts about favored candidates or criticisms of them. The process is almost entirely emotional and unconscious, the researchers report, and there are flares of activity in the brain's pleasure centers when unwelcome information is being rejected.

"Everything we know about cognition suggests that, when faced with a contradiction, we use the rational regions of our brain to think about it, but that was not the case here," said Dr. Drew Westen, a psychologist at Emory and lead author of the study, to be presented Saturday at meetings of the Society for Personality and Social Psychology in Palm Springs, Calif.

[...]

Researchers have long known that political decisions are strongly influenced by unconscious emotional reactions, a fact routinely exploited by campaign consultants and advertisers. But the new research suggests that for partisans, political thinking is often predominantly emotional.